Branding for Vaughn Physics

Minimum viable brand sprint that I ran for Vaughn Physics, which is a rare full-service provider in diagnostic imaging and nuclear medicine.
How I Use Radar Charts and AI to Build Balanced Teams (w/ Free Templates)

Using radar charts and AI to assess team strengths, spot gaps, and drive development and hiring.
The Power of Taste: Elevating Design to Create Emotional Connections

In a world where technology is abundant, it’s not just about functionality anymore—it’s about how our products emotionally resonate and connect with people’s cultures and personal tastes.
The 10 Core Drives of Gamification & How to Utilize Them Responsibly

I’m tired of feeling emotionally manipulated by everyone — corporations, politicians, nonprofits, you name it. As a design leader, I feel it’s my duty to help find better solutions.
HP WEX Website Design

Designed HP’s WEX Platform Website
Marble Homepage

Redesigned the Marble homepage along with all the product work I did for them. Thought it turned out nicely.
The Future of Design Leadership in the Era of AI

My attempt at creating a roadmap for the next generation of design leaders.
LolaHemp Brand & Website

Created a brand and website for a pet CBD supplement company, including packaging and product design.
Durable.co Rebrand

I ran a minimum viable brand sprint for Durable.co and felt good about the final results. Illustrations by Tristan Kromopawiro.
The AI-Enabled Product Lifecycle

I get asked quite a bit about what the ideal process looks like for product teams, so figured I’d mock something up. Hopefully this is useful to others.